Why Should I know how to manage a WordPress Website

The most exciting time for a business or any organization is when they are developing and launching a new website. There are several benefits of developing a website; besides inviting a greater audience, it refreshes and boosts the brand too. One of the easiest platforms used today to build websites quickly is WordPress.

WordPress controls almost 33% of the world’s sites, from simple online journals to complex shopping carts of big corporations. WordPress is a content management system that users can use to make websites easily given its remarkable features such as intricate design themes, having full backend control, and much. With such features not present in any other developing platform, is what makes WordPress the most popular.

As mentioned before, having a new website especially on WordPress is an exciting time for any business. But many businesses fail to understand that having a live website is just one part of it. In order for the website to perform at its best, there needs to be continuous management of it especially in case of WordPress website.

For this, two approaches can be taken. One of the cheapest approaches is to appoint an internal resource who has the entire WordPress knowledge and can keep your website well managed. But if you think that having a full-time resource is an expensive option for you, you can always opt for a WordPress Maintenance Company that offers complete maintenance solutions for WordPress websites. It will increase efficiency, save money and resources.

Even with hiring either an internal resource or an external partner, it is always a good practice to have knowledge about what you are getting yourself into so you know what is what when things are talked about. This article aims to provide you with that basic knowledge in managing your WordPress website so you can do it yourself as well.

Let’s look at the ways you can do WordPress website management on a monthly basis if not daily or weekly.

10 Ways You Can Manage Your WordPress Website

1. Take Back Ups

A website backup is extremely crucial. Why? In case of any website crash or host server compromised, you can easily get your website online by retrieving it from the saved backup.  It is therefore imperative that you take weekly backups if not daily of your website database and its file on any external storage system such as Google Drive, DropBox, external hard drive etc. Also, make sure that you delete any old backups, so you only have the most latest version with you.

2. Run Security Reports

WordPress is one of the most vulnerable platforms for malware attacks and hacks. With this said, it is important that you have the most secure protocols in place to protect your WordPress website. To check your security levels, you can use services like Sucuri that provide you with security reports on a weekly or monthly basis by running security diagnostics on your WordPress website.

3. Optimize Images and Videos

Adding pictures and videos makes a website more attractive as well as interactive. However, there is a downside to this. Overly large images or videos can cause a WordPress website’s page to load slower. Moreover, loading the videos from the host server can also cause the slow speed. Therefore, it is important to do a monthly review of all the images and videos on your WordPress website and use the standard optimize size for it given by the WordPress platform. This will increase the page load speed and clear up your server space.

4. Keep Themes and Plugins Updated

WordPress is actually based on themes and plugins which is what makes it easier to use. But these themes and plugins are continuously updated. This means that it is your job to keep checking for the updates, and then update it to the latest available version. This can be done monthly, or even semi-annually.

In addition, you also need to keep a check on any unused themes and plugins and remove them as they can cause the website to slow down as well as raise security issues making your website vulnerable to malware attacks and hacks.

5. Manage the Comments

When the comments section is active, you are bound to receive lots of them including spam comments. While approving them or even replying to them, you check for spam comments and if by chance you miss any, you can then take your time to delete it as it can take up a lot of server space as well as cause the website to load slowly.

6. Monitor your Website Uptime/Downtime

A downtime in your WordPress website can lead to a negative image of your brand causing your visitors to move to a different vendor site as a result hurting your sales conversions. You will have to check almost daily which can admittedly become a tedious task but will need to be done if you want to keep your visitors hooked to your website and brand.

7. Keep the Database Optimized

A WordPress database over time can potentially become cluttered with all the drafts, spam comments, revisions, and so on. In order to have your website performing at an optimal level, it is advised to de-clutter the database once every 3 months or semi-annually. This will also help to keep your database optimized for any updates that are required to keep your WordPress website running smoothly.

8. Do Cross Browser Testing

With WordPress as well as browsers such as Chrome, IE, and even mobiles going through periodic updates, there is a fair chance that your website’s layout and format might be affected. Plus, given the usage of mobile devices, users now browse websites using it therefore, having a perfect layout not just for browsers but for mobile view is of significant importance when it comes to providing exceptional user experience. You can undertake this activity every 3 months or semi-annually by running cross browser tests and fix any issues that may be there.

9. Manage Your Web Content

Keep reviewing your older pages so that you can update the contents. Your trash pages should be empty; draft pages should be reviewed. No empty Widgets areas should be kept, fill them if possible.

10. Keep the Forms Updated

Once a month, make a habit of going through all the links in your website that connect to the Information Forms or Contact Us forms. It is necessary because when sometimes WordPress updates itself, there is a chance that some forms might stop working and you might lose any sales opportunity.

Wrapping it Up!

Although managing your WordPress website can seem to be too big a task but once you have the know-how of how to manage WordPress websites the whole process of having a website becomes much easier. However, a bit of fair warning – these tasks although seem simple but are highly tedious to do. This is where WE come in. At WP-Bridge, you will find that we are not just a WordPress management company, we are YOUR TEAM on whom you can rely on to never fail you when it comes to making sure that your website is performing at its optimal level for best user experience.